About C3
The C3 Promise
You don't have to choose between products that work and conscious choices.
We make personal care that you want to use, not products you feel obligated to buy simply because they're sustainable.
Great products first. Conscious choices, always.
Sustainability is our unasked promise to you.
What does Sustainability mean to us
For us, sustainability isn't a marketing claim or a green label. It influences the decisions we make, from ingredients and formulation to production, packaging and eventually how we operate our business.
1. Clean ingredients
We aim to formulate with ingredients that are effective, thoughtfully chosen and kinder to people and the environment.
We consciously avoid ingredients and formulations that don't align with our philosophy, such as unnecessary harsh cleansers, parabens and artificial fragrances.
Our goal: Effective personal care without unnecessary chemical fear-mongering.
2. Conscious consumption
Being sustainable isn't just about what we buy. It's also about how we consume.
We try to be mindful about:
How much water and electricity we use
Where we source our raw materials
Supporting local suppliers where possible
Investing mindfully
3. Less waste
We believe the best waste is the waste we never create.
That's why we explore:
Concentrated and waterless products
Minimal packaging
Plastic-free alternatives
Thoughtful sourcing and production
Brand Story
It started with a need to create. It grew into a reason to care.
C3 was not born from a business plan.
Before Clean & Conscious Care, I was an Electrical Engineer and later ran a small creative venture, Charu's Crafts Cafe. When my son needed more of my time and attention for his developmental needs, I closed the business to focus on him, with no plans of starting anything new.
But I soon realised that I needed something creative to keep my mind engaged and give me a little space from the worries I was carrying. So, I started making simple melt-and-pour soaps with natural extracts & essential oils. The positive feedback from friends and family brought me joy and encouraged me to explore further.
Around the same time, a webinar I attended for my son where I was introduced to the concept of epigenetics - how our genes and environment can interact. One thought stayed with me:
We may not be able to do much about our genes, but we can be more conscious about our environment and the choices within our control.
Combined with my love for nature, that thought changed the way I looked at what we use, what we waste, and what we leave behind for future generations.
And that thought became C3.
I kept learning about clean ingredients, herbalism and concentrated products, trying new formulations and improving them through hands-on experimentation, personal experience and feedback from family and friends. With every product, I learned a little more. Slowly, Clean & Conscious Care took shape - what began as a creative hobby grew into a purpose-driven brand.
Today, C3 stands for:
CLEAN - Ingredients
CONSCIOUS - Choices
CARE - That's Effective
As C3 grows, our vision is to build not only a more conscious brand, but also a business that contributes to a more inclusive future.
Charu Varshney
Founder, Clean & Conscious Care